From classic Barbie dolls to action-packed Hot Wheels and educational Fisher-Price toys, we distribute Mattel’s complete portfolio of beloved brands. Our catalog includes the latest releases and timeless favorites that have delighted generations.
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We take pride in our ability to maintain consistent stock levels, provide competitive pricing, and offer timely delivery to our partners throughout the UAE, Kuwait, Qatar, Oman, and Bahrain.
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Dedicated account managers for personalized support
Flexible payment terms for qualified partners
WMS and TMS Platforms for data analytics
Extensive logistics and supply chain
capabilities
Multilingual customer service team with a customer centric approach
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Experienced people with industry knowledge and experience
Toy suppliers UAE wide rely on our market intelligence to anticipate seasonal demands and trends, helping retailers optimize their inventory and maximize sales opportunities.
As pioneering toy distributors Middle East retailers have relied on since 1995, we understand the unique market dynamics of each country we serve. Our sophisticated distribution network includes:
Strategic warehousing facilities in all major cities across the GCC
Advanced inventory management systems for real-time stock monitoring
Dedicated fleet of delivery vehicles ensuring timely product availability
Cross-border logistics expertise to navigate regional regulations efficiently
Just-in-time delivery capabilities to minimize retailer inventory costs
Among toy distributors Middle East wide, our logistics network stands out for its reliability and efficiency. We maintain consistent stock levels throughout the year, with additional capacity during peak shopping seasons to ensure our retail partners never miss sales opportunities.
Iconic brands that have captured the hearts and imaginations of children worldwide
The world’s most famous fashion doll continues to inspire children with limitless potential. From career dolls to fantasy playsets, we distribute the complete Barbie collection, including limited editions and regional exclusives.
From die-cast cars to elaborate track sets, Hot Wheels remains a favorite among children and collectors alike. Our inventory includes the latest releases and classic favorites.
Trusted by parents for generations, Fisher-Price educational toys support early childhood development through play. We supply the full range of infant and preschool products.
These beloved character dolls with rich storytelling help children develop empathy and understanding through play.
Construction toys that foster creativity and spatial thinking skills for various age groups.
The complete Mattel UAE catalog is available through our streamlined ordering system for retail partners, with new releases arriving simultaneously with global launches.
All products distributed by Al Shula General Trading comply with the GCC Technical Regulation safety requirements, including mandatory G-mark certification for toys intended for children under 14. Our quality assurance process includes:
Verification of all safety certifications
Random batch testing
Proper storage conditions to maintain product integrity
Strict adherence to recall procedures when necessary
Documentation compliance for cross-border distribution
Interested in becoming a retail partner? Contact our business development team:
Email: Contact@alshulauae.com
Phone: +971 4-2699960
Visit: Our showroom in Dubai, UAE
Join the Al Shula network and give your customers access to the world’s most beloved toys.
